Thursday, April 30, 2009

GUILTY PLEASURE::GOOP

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OK, so, there’s been a lot of bad press following actress Gwyneth Paltrow’s website, GOOP. And not just because the tagline is "nourish the inner aspect".

But we’re here to defend the site in all its self-indulgent glory because it’s different, and Platform is all about different. However, we’re fully aware that this might cause some major eye rolling and possible gagging. Therefore, we have compiled a list of pros and cons that will shed some light on Hollywood's snootiest blonde’s newest venture. Here it goes!

Pros:

1) Admit it, the girl knows how to market her brand. Well, at least others do. She enlisted CEO Peter Arnell, of Arnell Group, to cleverly market a site about her own fabulousity.

2) She exposed Platform to wisdom from people we wish we actually knew. Like Zen Master Dennis Genpo Merzel, who supplies readers with keen insight on frenemies.

3) She shares exercise tips from “the cutest, most motivated, most genius trainer on earth”, her trainer, Tracy Anderson, who can apparently make Olympic men cry with 3lb weights.Yea! Sign me up, Gwenny!

Cons:

1) No one is recession-proof right now -- except Gwenyth Paltrow. It’s sweet that G.P. wants to share her favorite finds in multiple cities that she travels to, but honey child, not everyone can afford lavish dinners at the restaurants you recommend. Maybe in moderation, though…

2) She’s bosom-buddies with chef, Mario Batali, who she occasionally cooks with. But, she too, admits to being “a lucky f***er!”

3) She shares exercise tips from “the cutest, most motivated, most genius trainer on earth”, her trainer, Tracy Anderson, who can apparently make Olympic men cry with 3lb weights. Exactly.

Kidding aside, we’re totally guilty of liking Goop, because in reality it’s sort of like hiding under a pretty umbrella on a really nasty rainy day. And we all need an umbrella with the tragedies surrounding us these days: economic pit of doom, Swine Flu, North Korea missile threats…

With that said, we'd like to thank Gwenyth. Thanks for encouraging us to work on ourselves. Now I’m ready to Make, Go, Get, Do, Be, and See.



VISIT::GOOP
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