Wednesday, February 25, 2009



Becoming an artisanal chef may be the new rock star, as reported by the NYTimes. Just look at the movement of young little things from Brooklyn turning to the culinary trade, prevailing with their anticorporate attitude, and successfully to add. Take the Mast Brothers for example; ready to open their first Williamsburg store-slash-mini chocolate factory. Their notoriety for delicious treats made entirely from the world’s best cacao sourced from small family farms and coops around the world such as Ecuador, Venezuela, and Madagascar, is blooming before them.

Also in the article, Andrew Tarlow and Mark Firth, owners of Marlow & Sons, Frank Castronovo and Frank Falcinelli of Prime Meats, and Betsy Devine, who makes specialty ricotta along with her partner, Rachel Mark. Before they know it, they'll have record deals, and possibly their own reality show.


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