Progressive New York fashion boutique, SEVEN NEW YORK, hopped on the bandwagon of global awareness. Their newest venture is a smell good, feel good project in which six designers (Bernhard Willhelm, Gareth Pugh, Alexandre Herchcovitch, Cosmic Wonder, Jeremy Scott and Preen) have created a customized scent in an effort to raise funds for the Designers Against AIDS organization in Antwerp.
"The collection represents a global gamut of contemporary views on creativity, culture, consciousness and collectivity." The scents will be available in a limited quantity of 2,000 units. Available at Seven New York and six other locations in the U.S.
MORE INFO::SIX SCENTS BY SEVEN NEW YORK
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